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Startup Update: Coffee Roaster Incoming!

Coffee roaster in Callander, Ontario

Hey friends,

Just popping in with a quick update from our little coffee corner of the world. Things are moving, and we’re pretty stoked with how it’s coming together.

First off, our coffee roaster is officially in the works! It’s being manufactured as we speak and should land in our hands by the end of September. We’ve been dreaming about this moment for a while, and it’s surreal to see it coming together.

In the meantime, we’ve been running some test roasts to dial in our profiles and get a feel for the beans. It’s been a mix of science, intuition, and a whole lot of caffeine—but we’re loving every second. Can’t wait to see what magic we can pull out of the new coffee roaster once it’s here.

Our roasting space is getting a little facelift too! Some small renovations to make it feel more like home (and less like a garage with dreams). It’s coming together slowly but surely.

Also—our coffee bags arrived! And they look so good. Shoutout to Pouchmakers for absolutely crushing it. Seeing our branding on those bags for the first time was a moment. We may or may not have pulled a celebratory shot (espresso, of course) to mark the occasion.

All in all, we’re just really excited about what’s ahead. Thanks for being here at the beginning of this wild ride. Stay tuned—more updates, more coffee, coming soon!

With gratitude,
—Ariane + Matt